Thanks to Cortèz's unconventional business model — cutting out the middleman and selling directly to consumers — these premium ski essentials are offered at an extraordinary value which is 40% less than competitors of the same grade.
“We live in the digital age and online demand for products is growing. Consumers are becoming more aware of the prices and are sick of paying more than $500 for a high quality jacket. We were unsatisfied with the options in the market. Being avid skiers ourselves and having a background in clothing production we knew we could bring a product to the market that is just as good for a much better price,” said Cortèz's co-founder, Wiebe Poelmann.
Cortèz was founded in 2016 by Herman Poelmann, Wiebe Poelmann, and Wouter de Roy van Zuidewijn. All are passionate skiers with an extensive background in clothing production, fashion, and entrepreneurship. Their mission is to offer high-quality outerwear for a fraction of the usual retail price. By choosing a vertically integrated approach, the company is able to bring more value to the end-consumer and challenge the traditional industry dominated by a few large players.
Men's and women's Cortèz jackets will be available for pre-order exclusively through Kickstarter from February 27 until April 8th. Those to join in early will receive a complimentary mid-layer jacket to go with their order.
See this Project live on KickStarter